THE INDESCRIBABLE FEELING
– Philips Sonicare –
In 2015, 65% of Americans still use manual toothbrushes. To convince them to switch to the indescribable feeling of Philips Sonicare, we didn't tell them how it felt. We showed them. With the power of dance.
We took a toothbrush commercial out of the dentist's office, making it the most effective Sonicare ad to date.
Agency: Ogilvy & Mather | NYC
Director: Kathy Prosser
Photographer: Ethan Lovell