SAVE THE UNDIES
– U by Kotex –
This is one of a series of ads for our U By Kotex, "Save the Undies" campaign - dedicated to a super serious issue plaguing the nation - undie-loss due to inferior lady products.
In this spot our U by Kotex "Save The Undies" squad takes the undie-saving mission into their own hands.
Agency: Ogilvy & Mather | NYC
Director: Shillick
Photographer: RJ Shaughnessy