DAMN RIGHT IT’S

– Folgers –

Allow Us To Reintroduce Ourselves

When you hear ‘Folgers’ you might think of weak coffee in your grandma’s pantry. Or coffee at a roadside diner. Coffee in a classic commercial about incest? Cue that jingle.
But that’s not the real Folgers. Today’s coffee drinkers needed a wake-up call.

Instead of wasting our time taking on our brand’s misperceptions, we decided to embrace them. In this campaign, Folgers crafters, tasters, makers and drinkers proudly champion their unapologetic pride, swagger and dgaf-attitude. All to the tune of a jazz rendition of the legendary battle cry ‘Bad Reputation’ by Joan Jett. All this to show that tiny bags of bougie beans have nothing on ‘The Best Part of Wakin’ Up.’