FACE A NATION
– Asics –
When it comes to Australia’s national sport, Cricket, there’s no bigger moment in summer than when Australia plays England in the Ashes.
Some say the Australian Cricket Team won the Ashes in 2014 by skill and determination. Others say it was, undoubtedly, the ad campaign that launched the new range of Cricket Australia shirts for Asics. Undoubtedly.
No matter what, this campaign was a call to arms – encouraging the nation to back Australia so we could win the Ashes.
Agency: M&C Saatchi | Sydney