From celebrity selfies to TikTok reviews, LED face masks are everywhere you look. Treating acne to fine lines, the Shark CryoGlow is having a moment.— Elle
You could be glowing right now.
We partnered with OG Australian beauty influencer, Chloe Morello to take SharkBeauty’s CryoGlow and light up Australia’s skincare routine.
From educational monologues and podcasts across TikTok and Instagram, then OOH and a huge Australian Fashion Week partnership, this campaign has had a 12.5M reach across Australia & New Zealand, and counting.
From celebrity selfies to TikTok reviews, LED face masks are everywhere you look. Treating acne to fine lines, the Shark CryoGlow is having a moment.— Elle
From celebrity selfies to TikTok reviews, LED face masks are everywhere you look. Treating acne to fine lines, the Shark CryoGlow is having a moment.— Elle
12.5M total reach across Australia and New Zealand
100+ pieces of social content
+850 units sold in 1 week (target was 300)
18.8x creative asset ROI
ResultsTo launch the Shark CryoGlow in Australia, we partnered with underpriced beauty creator Chloe Morello - a trusted voice with strong credibility among our core audience.
Using social insights gathered over the past 18 months, we identified a growing demand for authentic, expert-led beauty content and built a social-first 360 campaign around Chloe, spanning premium social assets, a bespoke content series, OOH creative and an Australian Fashion Week partnership.
We also supported this with a high volume of content through ‘always on’ social content, micro influencers, localising global assets, Casc and event activations.
Launch Strategy
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